Product Brand Mkt Spec

The Marketing Specialist, Product Brand Marketing Operations plays a critical role supporting the operational, analytical, and presentation needs of Starboard Group’s Product Brand Marketing program. This position focuses on developing proposals and presentations, tracking performance and results, and managing the day-to-day operations that support marketing initiatives across the business. This position collects program-level analytics that evaluate the effectiveness and profitability of marketing partnerships.

Working closely with the Senior Manager and internal teams, the specialist helps ensure marketing proposals are optimized and commitments are accurately tracked and translated into insights that support decision-making, renewals, and future growth of the program.

Essential Duties and Responsibilities

Proposals, Presentations & Program Storytelling (35%)

• Develop and update Product Brand Marketing proposals, pitch decks, and internal presentations
• Support the creation of executive-ready materials that communicate opportunities, program value, and performance
• Assist in the development of media kits and materials supporting marketing strategy and renewals
• Maintain organized libraries of presentation templates, visuals, and supporting documentation
• Ensure all materials are polished, accurate, and aligned with Starboard brand standards

Program-Level Reporting, Analytics & Profitability (35%)

• Compile and maintain program-level financial and performance analytics for Product Brand Marketing
• Support reporting that evaluates overall marketing program health, effectiveness, and ROI
• Maintain and improve tracking tools, spreadsheets, and dashboards used to monitor performance and inventory (i.e. locations tracker)

Product Brand Marketing Program Operations & Tracking (20%)

• Support the operational management of the program across all participating brands within Workfront
• Track marketing commitments and deliverables at the program and brand level, including but not limited to the collection of proof of execution (POE), reporting, and program results to be provided to partner brands
• Identify gaps, risks, or follow-ups related to deliverables
• Support process improvements to streamline tracking and workflows

Administrative & Internal Coordination Support (10%)

• Coordinate with internal teams to gather inputs for reporting and presentations
• Assist with meeting preparation, agendas, notes, and follow-ups for marketing reviews internally and externally
• Support scheduling, approvals, and internal communications related to the program
• Provide general administrative and organizational support to the Senior Manager as needed

Qualifications

Education & Experience

• Bachelor’s degree in Marketing, Communications, Event Management, Business, or related field
• 1-3 years of experience in experience
• Experience in the cruise industry preferred, or travel industry a plus
• Experience working with external brands, vendors, and cross-functional teams required

Knowledge, Skills & Abilities

• Proven ability to manage multiple complex projects simultaneously from concept through execution
• Exceptional organizational and project management skills
• Ability to work effectively in fast-paced, deadline-driven environments
• Ability to problem solve and adapt quickly in dynamic operational environments
• Strong collaboration skills across internal and external teams

Travel Requirements

• Up to 20% travel, including ship visits, onboard activations, industry events, and brand meetings